One Word That Will Boost Your Google Ads Performance

I love simplicity. More and more our culture demands it. I have become extremely impatient with anything online that requires too much work or thought. It is usually a matter of seconds before I move on if a website isn't quickly giving me exactly what I searched for. Books like Steve Krug's "Don't Make Me Think" make a case for this very thing. The modern [...]

By |May 22nd, 2018|PPC|

10 White Hat Link Building Tips for Law Firms

The very birth of Google and what set it apart from other search engines at the time was the original PageRank algorithm which analyzed links to a given web page to determine roughly how important the page was. The underlying assumption was that more important websites were likely to receive more links from other websites. Today Google's algorithm is even more sophisticated in this analysis. [...]

By |April 16th, 2018|Link Building|

Becoming “Most Relevant” in Google’s Eyes

In the "How Search Works" section of Google's Webmaster Tools Help, Google makes this core statement regarding the purpose of their search engine: "When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you." With a search engine market share comfortably north of 70%, anyone who is trying to promote anything online [...]

By |February 22nd, 2018|SEO|

Finding New Post Ideas in Using Relevant Blog Comments

I have a writer friend who is like an overly full cup of water being carried down a hill. She is full of content ideas and they just spill out, seemingly effortlessly. Prolific, doesn't even begin to cover it. I will never experience that in this lifetime! So I have to really work at coming up with decent ideas to write about. When I need [...]

By |January 11th, 2018|Content Strategy|


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