After performing hundreds of audits for enterprise-level companies and small businesses alike, it has become clear that when it comes to marketing, everyone can do better. Let me do an evaluation of your website and online marketing and show you the areas you can improve in. What’s the difference between auditing and analyzing? An audit is easy, anyone can gather data. The power is in the analysis of the data. What does it mean and what do you need to do about it? Some of the areas I’ll audit and analyze are:
- Current and Prospective Lead Channels
- Overall Site and Technical Optimization
- User Experience
- Local SEO (if applicable)
- Backlink Profile
- Competitive (2 competitors)
If you have all the basics in place and things look good, I’ll take a deeper dive into what marketing channels make sense for your business and how you are doing in each. Are you generating leads or sales by using all parts of the marketing funnel? For example, many small businesses focus on bottom of the funnel activities, or people ready to buy, but they don’t focus on bringing leads into the pipeline at other stages, such as the beginning of their search or when they are starting to compare services.
We will also do a full technical audit of your website, your SEO, Local SEO, Backlinks, etc. In the end, we’ll deliver a full audit of your digital marketing and a customized strategy, which will will bring you greater success in your efforts.
If you’ve been using an agency or consultant with little to no results or doing your own marketing without success, you owe it to yourself to get a fresh set of eyes and uncover exactly where the problems lie. I can do just that for you. Give me a call and let’s chat. Pricing varies, contact me for a quote.