Social Media Marketing
Many businesses get in the mode of just “posting” and feel like they are succeeding if they are active on Facebook or Twitter. True, being active on Facebook, LinkedIn, Twitter or other platforms is important, but more important is how an organization goes about it. Are you getting likes, shares, comments, or other engagement on what you are posting? Are you creating quality content that you can then promote via social? Social media is one of the best ways to amplify your high quality, unique content and a great place to engage with your audience directly.
Paid Social Advertising, such as Facebook Ads is a powerful way to compliment your organic social strategy and is also a great compliment to other paid advertising, creating a powerful, multi-channel approach.