Search Engine Optimization (SEO) has become more about providing a great user experience than ever. Manipulative techniques and focusing on search engines more than users just leads to declining organic search performance. Focus on a well designed, easy to use website as well as content that is highly useful and relevant to the user experience is the key to superior SEO results. I can help you identify the areas where your business needs to improve online and how to claim more market share and make your efforts lead to more conversions and thus more revenue.
My strategy consultations can be virtual or onsite. After a full analysis of your business and online presence, I will deliver a full integrated online marketing strategy, including a written plan detailing how your organization can execute the strategy over the long-term. This written strategy will include express detail regarding your content marketing program, social media, email marketing, how to build links, examples and suggested ideas, as well as a 12-month plan laid out month by month. The package includes several 1-hour follow-up sessions. Pricing varies.
Local SEO is typically hard for most small businesses and even corporations to execute on effectively. Like regular SEO, local search is about providing a quality user experience from start to finish. Once that foundation is in place the other elements, such as local citations and links, relevant local content, Google My Business page, etc. that need to be effectively optimized. Building up a presence in local search is time consuming and competitive. Let me take the lead in helping you beat your competitors in the local map pack as well as local-intent organic search.
Content marketing is about providing high-quality content that is relevant to your target audience and their needs. This is a process that needs to be well thought out. So many businesses simply feel like they need to “do content marketing” without really considering the optimal way to go about it. Detailed and well-planned research is crucial to creating new content and promoting it in a way that will bring benefit to your business. As a companion to link building, content strategy is where businesses can break ahead of the competition and do something truly unique and useful for their audience.
Many businesses get in the mode of just “posting” and feel like they are succeeding if they are active on Facebook or Twitter. True, being active on Facebook, LinkedIn, Twitter or other platforms is important, but more important is how an organization goes about it. Are you getting likes, shares, comments, or other engagement on what you are posting? Are you creating quality content that you can then promote via social? Social media is one of the best ways to amplify your high quality, unique content and a great place to engage with your audience directly.
Paid Social Advertising, such as Facebook Ads is a powerful way to compliment your organic social strategy and is also a great compliment to other paid advertising, creating a powerful, multi-channel approach.
Like SEO, PPC is tied to relevance. Your account needs to be tightly organized into themes so that your ad and landing page are directly relevant to the keywords in your ad group. Landing page, optimization, quality and speed are of the utmost importance, yet so many businesses fail to spend time in these areas. By taking the time to build your PPC campaigns according to these principles you will spend less and get more for your investment. In competitive verticals, like lawyer marketing, clicks can be as high as $200 or more, so minimizing your cost per click is crucial.
With user experience being crucial to SEO, PPC, Email Marketing and all marketing channels, a well-designed, easy-to-navigate website is essential. Making sure your brand is well represented on your site is also important so that you can convey your company’s unique selling proposition (USP) adequately and give users confidence in your ability to meet their needs. Your website is your storefront and online first impressions and visitor experience are everything. Nothing kills that dead quicker than a shoddy website with a poor user experience. Is it time to upgrade?
Building your email list is another key strategy, one which many businesses fail to implement. The key is actually earning those email addresses that people sign up with. This all comes back to high quality, unique content that is relevant to your target audience. Segmenting your email list and choosing the right cadence along with sending the right content, actually designed to answer questions and solve problems or entertain will allow you to build a solid email list that will pay dividends for years to come. Email marketing is essential for moving prospects down the sales funnel.