integrated marketing strategy mapIf you aren’t considering multiple marketing channels for your business, then you are leaving money on the table. Digital marketing success is tied to all other marketing activities, whether directly or indirectly. Not every marketing channel will make sense for your business, but you should make sure you have put enough thought into your strategy that you know exactly which channels will best reach your intended audience. Are your social media and SEO teams working together or are they functioning in silos? Are your PR efforts including things like requesting links to pages of your website? Do PPC and SEO complement each other? And what about your buyer personas? Have they been defined and is every marketing channel using them in planning and strategy execution? These are just a few of the questions you should be asking yourself. Your success will skyrocket if marketing channels are working together to leverage unique cross functional synergies.

Some of the marketing channels you should be considering are:

    • Content Marketing
    • Link Building
    • Search Engine Optimization (SEO)
    • Local SEO
    • PPC (Pay-per-Click Marketing)
    • Blogging
    • Influencer Marketing
    • Email Marketing
    • Social Media Marketing
    • Display Advertising
    • Affiliate Marketing
    • Account-Based Marketing
    • Local Events