One of the downsides of SEO is that you don’t see immediate results. It can take weeks or months for the search engines to pick up on the changes you’ve made. PPC is the exact opposite. If you like instant gratification, then PPC is for you!
There are two ways in which I will use PPC, depending on your business goals: brand awareness campaigns and conversion-oriented campaigns, (i.e. leads, online purchase, downloads, etc.). Your ads will show up in various places within Google AdWords and Bing Ads (the main two platforms I use). I will target your specific audience and drive them to unique landing pages that are optimized for conversion.
Search engines rank ads based on a complicated set of rules. The more optimized your ads are, the less you pay for clicks. I will optimize your Ad’s headline, url, ad text, create an optimized landing page, and choose strategic keywords to help bring in targeted leads for the lowest possible cost per click. I will monitor the performance of your campaigns and continually optimize to improve performance.
I have 13 years of experience working in PPC and am up to speed on all the latest best practices, so that I can help you maximize your PPC success.